‘Rediscover Saturday’, Gold Coast Bulletin

There’s no denying digital media is thriving. As consumers, we have news and noise at our fingertips. But research commissioned by the Gold Coast Bulletin showed us that, while Saturday paper sales weren’t as strong as they have been before, readers missed the feeling of connection provided by a physical paper, and everything it enables.

We invited Gold Coasters to reconnect with the Saturday paper and all of the experiences it places at your fingertips.

The result was the Rediscover Saturday campaign, run in print, outdoor, radio and online.

Using a unique double exposure photography technique, combined with emotive copy, we leveraged nostalgia and the longing for a simpler, more connected existence to remind people why they love the paper, and introduce this feeling to those who had never embraced it.

Press 

Rediscover-Sat-2

Rediscover-Saturday-1

Rediscover-Sat-3

Rediscover-Sat-4

Rediscover-Sat-5

Outdoor 

RediscoverSat-Outdoor1

RediscoverSat-Outdoor2

RediscoverSat-Outdoor3

Advertisement

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s