Monarch Mini is a small, compact caulking gun. It’s perfect for DIY projects and because it’s so little, there’s less waste.

Our challenge was to communicate these benefits in a fun and memorable way. It also needed to include a contortionist. Naturally.

We developed a TVC inspired by the everyday tool enthusiast. The men and women whose tools are their pride and joy.

Set in an elaborate shed in a mock reality TV style, a hardware-obsessed couple take a camera crew through their most prized possessions, with their favourite tool, The Monarch Mini, proudly on display.

TVC.