To launch meat subscription service Carnivore Club into the Australian market, we developed a campaign that gave comfort to the meat loving Australians who felt cast aside and rejected in the days of clean-eating and veganism.

The video was called ‘the weirdest ad of 2016‘ and was supported by a mock dating website called Meat Your Match.

Despite being vegetarian, I took on the meaty task of writing the landing page. It was so much fun.

Landing page