Following the launch of the Auswide Bank re-brand in 2015, we developed the first brand TVC campaign for Australia’s newest bank. Leveraging off people’s general dispassionate feeling about big banks, we developed a beautiful, heart-warming animated TVC to shine light on the positive effect a bank with a big heart can have on a person.
Being involved in the process from start to finish, this was an incredible experience.
The Big-Hearted Bank won bronze and silver at the BADC Awards 2016.
The Big-Hearted Bank brand campaign
Tactical sales campaign